ALD Automotive | LeasePlan introduced its new global mobility brand on 16 October 2023: Ayvens, a brand for a world that is constantly in motion.
With Ayvens, we will eventually combine the two companies ALD Automotive and LeasePlan into a single firm. By embracing a new, improved way to travel, we will all benefit and together we will make the world an even better place.
And by combining our knowledge and strengths, we will take a new step towards building a better future. The new brand emphasises the individuality and added value we offer our customers, suppliers and lease car drivers.
That is reflected in our new payoff: ‘Better with every move’. This is our promise: to keep moving towards improved, care-free mobility for more people in more places, and with more options than ever before. Together with our 15,000 employees worldwide, we will continue to offer an amazing user experience and ensure that mobility is not just about the destination, but the entire journey.
The new brand will be launched in phases across 44 countries. ALD Automotive | LeasePlan Netherlands will carry on together as Ayvens starting in the second half of 2024. Until then, nothing will change for our customers, lease drivers and partners.
You can read the press release about the unveiling of the new brand here. Or you can visit the international website: ayvens.com.
ALD Automotive and LeasePlan are working on the integration into a single company, in which both brands will continue to exist alongside one another until the middle of 2024. If you have any questions about the merger in the Netherlands, please see our Frequently Asked Questions page.