At a time when sustainability is becoming increasingly important, our mobility needs are becoming more personal and the market is in full swing, it is more important than ever for mobility providers and customers to promote sustainable, flexible and affordable mobility.
Innovation is the key word here. For this reason, ALD Automotive has joined forces with innovation agency iO to create the ALD Innovation Studio, which was officially launched this summer.
The Innovation Studio has been developed as an environment, where partners, customers and colleagues are invited to contribute to the evolution of mobility and to setting a new mobility standard. With a keen eye for the trends and developments in the mobility industry, experts work together to develop concepts for innovative products and services, in which sustainability, flexibility and affordability are the primary principles.
Lonneke van der Horst, Marketing & Strategy Director at ALD Automotive about the studio:
"The innovative environment and approach serve as a breeding ground for new services. It is our ambition to be at the forefront of innovation and this helps us to break the current status quo and be a leader in the mobility industry."
In addition to a physical place, the Innovation Studio also includes a thorough way of working, to develop and validate innovations at maximum speed on values such as attractiveness, financial feasibility and scalability. But above all: to actually make them a reality.
Rene Spaanderman, Innovation Marketeer at ALD Automotive:
"We are on the cusp of major changes in how we live, work, travel and recreate. As one of the largest global mobility providers, we have a responsibility to make a positive contribution to a green future, with a balanced mobility and energy system."
The launch of the Innovation Studio was given even more significance by the recent merger of ALD Automotive and LeasePlan. With a shared ambition to become a leader in sustainable mobility, the Innovation Studio functions as an important driver for realizing this vision.