ALD Private Lease offers a completely new digital solution, fully aimed at the private lease driver. With this online platform, ALD offers a wide range of both new and lightly used lease cars.
Delivery times for new cars are considerably longer due to the worldwide chip shortage. Because the platform also offers many used lease cars, it can meet the growing consumer demand more quickly.
Lonneke van der Horst, marketing & strategy director of ALD Automotive, says: “The longer delivery times for new cars due to the chip shortage have accelerated the development of the platform. We offer a wide range of lightly used lease cars. The big advantage of the cars is that they are no more than four years old, are always well maintained and, above all, can be delivered quickly because we are not dependent on delivery from car manufacturers.”
In addition, ALD Private Lease offers consumers more freedom of choice due to the wide range of new and used lease cars of various brands and models. Consumers can choose from among different durations and put together their own service package with insurance, winter tires and deductibles. Private individuals select their lease car online, conclude the contract online and then the car is delivered to the customer's location.
Customization and service
Consumers will find lots of information and explanations on ALD Private Lease. Van der Horst: “For many private lease drivers, leasing a car is something new and therefore the need for information is great. With this online platform we help users as best as possible and they can put together lease contracts according to their wishes. In addition, we bear the Private Lease Quality Mark, the conditions of which have been drawn up in collaboration with the Consumers' Association. It guarantees that the customer can lease safely and carefree.”
Private lease drivers rate ALD Automotive in the VZR Best lease company election as the first with an average score of 8.5. “So we have a reputation to uphold. With the renewed ALD Private Lease we offer an online environment that is very user-friendly, where the private lease driver is central and we can provide him or her with all the personal advice and service they need.”