News and press releases

18Jul

ALD Automotive is the exclusive private lease partner of Harley-Davidson

ALD Automotive is the exclusive private lease partner of Harley-Davidson

Harley-Davidson and ALD Automotive are partnering exclusively to lease Harley-Davidson motorcycles. In a market of approximately 15,000 newly sold motorcycles per year in the Netherlands, Harley-Davidson, partnering with ALD Automotive, are the first motorcycle brand to offer a private lease motorcycle for individuals.

This partnership, with a complete private lease programme, makes riding one's own Harley® accessible to many enthusiasts.

The partnership with Harley-Davidson fits well with ALD Automotive as a provider of mobility solutions in the broadest sense of the word. Pravin Chaturi, Partnerships Director at ALD Automotive Netherlands, says, "In addition to cars and e-bikes, we are also proud to offer motorcycles - and from such an iconic brand as Harley-Davidson. The motorcycles will be accessible to a wider audience now that Harley-Davidson will be available through private lease for the first time. It's particularly appealing to the younger generations of motorcycle enthusiasts, for whom being able to use one is more important than owning one, which makes private leasing more attractive than buying one." 

Digital customer experience

The customer experience is fully digitised, from the motorcycle's building to the agreement's conclusion. ALD's digital platform supports Harley-Davidson to make the orientation process and lease closing even easier for consumers.  Pravin Chaturi says, "We believe in digitising our services because it allows us to meet new customer needs where it's paramount that things are convenient and worry-free. The result is that Harley-Davidson and ALD Automotive are maximising their digital capabilities and seamlessly connecting to create a unique customer experience for existing and new customers."

Rates and riding off

For an attractive monthly fee, a brand new Harley-Davidson can be leased as desired, with terms ranging from two to four years. The private lease offering is available with as many as 21 adventurous models in the lineup, including the groundbreaking Harley-Davidson Pan America™ and the iconic Harley-Davidson Nightster™. A Harley-Davidson Nighster can be privately leased starting at €299 per month (48 months/4,000km per year). This season, the interested motorcyclist can still enjoy a new Harley® with the private lease offer.  

More information on pricing, terms and available models can be found at Harley Davidson Finance Calculator.